There was a time when baking cookies before an open house was the method used to attract buyers and creating a “homey” feeling in the house. At least that was the conventional mythology of the time. Although the smell of fresh baked cookies is something anyone would appreciate, there is a lot more involved in selling a house.

The goal of these five steps is to help you learn how to achieve the best outcome and top dollar for your house.

  1. Consult ———————————————————————————————————-

Reach out and work with a real estate expert to build a tailored marketing strategy. My goal is to dig down to the details of your home, evaluate the value of your home based on neighborhood sales, and determine the best approach to market your home. The majority of your showings will occur in the first 30 days on the market, which is why it’s important that your initial list price matches buyer expectations.

  1. Prep ————————————————————————————————————-

No home is ready for the market without some preparation. I can help you identify and prioritize repairs and improvements that would provide the best return on your investment. I have a list of proven professionals and home specialists to help you stage, clean, design, de-personalize, and do minor repairs for your home.

  1. Market ——————————————————————————————————-

Getting your house in front of as many potential buyers is crucial, which is why I expose your property to a MLS network of highly qualified buyers and a database of local and national realtors. Advertising and promoting your property in various mediums includes web, social networking, email, direct mail, print campaigns, and word-of-mouth.

  1. Negotiate —————————————————————————————————

Having the right agent with a track record of bringing buyers and sellers together can make a huge impact on your final sales price. During this critical time, I will provide with all of your options so we can maneuver towards the best deal. I will focus on your top priorities and strive to keep emotions from over-running the process.

  1. Close ———————————————————————————————————

I will be there from start to finish keeping track of details by utilizing an online transaction management system to make sure the buyers and their agent follow through with their contractual obligations in a timely manner. This organized process is designed to save you time and money.